Hey! I’m João Ferrão
a UX UI Designer

I design Digital Product, Services and craft good Experiences.

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A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman,The Design of Everyday Things

01. Discover

Build a greater understanding of the problem and the people it impacts through Discover Methods.

02. Define

Validate initial assumptions and develop a greater understanding of workflows, tasks, processes and develop design hypotheses.

03. Make

After learning about the user’s expectations it’s time to create a testable solution that will reflect the user needs.

04. Validate

Testing with the people that will use our product it’s an important phase to build the best product possible.

More about me

After all my previous experience in design and front-end, I’ve found my true passion in improving peoples lifes through creating better experiences.